I have believed for some time that the content is extremely important. But I never found anything from Google to support the idea that content is king SEO Starter Guide. I found out lot of site are high PR, that site have few content only.
Creating compelling and useful content is likely to affect your site more than any of the other factors discussed here. Users know good content when they see it and probably would like to direct others to it. This could be through board posts, social media services, e-mail or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with users and Google, and it rarely comes without quality content. "
So when I read this excerpt from Google SEO advantage. If you have content worth linking too and if people can find your site just might want to give you a useful Do Follow Backlink.
Wow, that sounds more like a mental disability as a second cousin of the king of SEO.
So I went back and reread Google SEO Starter Guide quality content with an indirect SEO!